MOM UNIT | The Social Fitness App for Moms

[ 01 / Proof first ]

Real moms. Real results.

Not fitness models. Moms with kids, jobs, and a system. Each photo is the same woman, 12 weeks apart.

Unit member // 01 Mom Unit before and after transformation

Unit member // 02 Mom Unit before and after transformation

Unit member // 03 Mom Unit before and after transformation

Unit member // 04 Mom Unit before and after transformation

Unit member // 05 Mom Unit before and after transformation

Unit member // 06 Mom Unit before and after transformation

Unit member // 07 Mom Unit before and after transformation

Unit member // 08 Mom Unit before and after transformation

“

Over the past 3 months I lost 14.2 pounds. More importantly, I completely changed my relationship with food and fitness. I'm stronger, leaner, and more in control of my choices. If you're looking for a program that delivers real results while teaching you how to maintain them, this is it.

Kylie P.PA-C, mom of two

“

Having a coach as well as a team of moms going through it together was pivotal. I lost weight and built muscle at the same time. My confidence and my enjoyment of being strong went up. I have no doubt I'll look back at these 90 days as a fork in the road.

Lauren S.Marriage & family therapist

“

Joining Mom Unit has truly been life-changing. Working out and eating better used to feel like such a huge, intimidating task. Now it feels achievable and sustainable, and I finally believe in myself and my ability to stay consistent.

Ramneek K.Down & feeling it

“

As a mother of four young children, I don't often focus on my own diet and fitness. I've lost weight, gained muscle, and lost body fat. Without the accountability of the group of moms going through it with me, I never would have seen the same results.

Amy D.Mom of four

“

In 3 months I lost all of the baby weight I'd been holding onto for years and gained so much more in strength and workout confidence. The program is tailored to your goals, with constant support and, when needed, a motivational kick in the pants. Join!

AmandaDown all the baby weight

“

The habits I've built have given me exactly what I needed to finally break free from decades of diet-culture lies. I'm learning to respect my body, fuel it well, and see health in a whole new way. What started as a 90-day challenge became a lifestyle. TTFB!

Alex B.Sr. Director of Marketing

[ 02 / The system ]

TTFB. Tick the f*cking boxes.

Willpower is a fantasy. Systems are real. Every day the app hands you your boxes: train, eat, check in with your unit. Tick them and go to bed. You come last on everyone's list except this one.

The Boxes

Train, eat, check in. A few boxes a day, built around a real mom's schedule. Knock the workout out in the garage before the kids are up, or during naptime.

The Unit

You're dropped into a Fire Team of moms doing the same work. They see your check-ins. Somebody notices if you disappear. You don't quietly slip off your own list.

The Game

Leaderboards, challenges, and points for everything. A little friendly competition keeps it fun and keeps you showing up on the weeks the scale is being stubborn.

The Standard

Every plan is built by Shawn Vance, a former Special Forces medic who's coached people for 15+ years, including Hollywood A-listers. You get his system, scaled to you.

[ 03 / The kit ]

An app built like a unit

Not another library of workout videos. A daily mission, a team watching your six, and every number tracked.

Mom Unit app home screen: a program built for moms

Get the app

[ 04 / The standard ]

You do better with a team

You already know what to do. You've read the articles, saved the workouts, bought the planner. It's not an information problem, it's an implementation problem. Pick how much you want in your corner.

Self-led

The App

On the App Store now

Your daily workout, scaled to your gear
Your Fire Team: accountability built in
Leaderboards and points for everything
Simple nutrition logging in seconds
Progress tracking that keeps you honest

Get the app

By application only · 12 spots

Selection

Your own coach + a Fire Team · 90 days

A hand-picked coach in your corner
A training and nutrition plan built only for you
A Fire Team of moms that won't let you quit
Daily accountability and check-ins
Backed by the results guarantee

Apply for Selection

Shawn Vance, founder of Mom Unit and Dad Unit

[ 05 / The founder ]

Green Beret medic. Mom Unit founder.

Shawn Vance was a Green Beret medic before he ever wrote a workout. After the Army he trained everyone from special operators to Hollywood A-listers prepping for their most physical roles, and hundreds of regular people in between.

Then COVID shut the world down, and the structure he had always leaned on was suddenly gone. No schedule, no team, no standard. For the first time, Shawn was living what most parents live every day, and it humbled him. So he built his way back with a system any busy parent could run. That system became Dad Unit, and Mom Unit brings it to the other half of the household.

No hacks. No 75-day stunts. Just a standard, a unit, and boxes that get ticked.

[ 06 / Intel ]

Questions moms ask

01 What's the difference between the app and Selection?›

The app is self-led: you run the system yourself, with the daily workout, leaderboards, and your Fire Team in your pocket. Selection is coach-led: a 90-day program where you get your own coach building a plan around you, plus a small team holding you to it. Same standard, more hands-on. Most moms start with Selection to kickstart a real goal, then use the app to maintain the habits they built.

02 I'm stretched thin already. Do I really have time for this?›

That's exactly who this is built for. Your training fits your schedule and your equipment, even if that's 30 minutes during naptime with a pair of dumbbells. The whole system is designed to remove friction so showing up stops being a daily negotiation. You don't need more hours. You need a plan that fits the hours you have.

03 I've had kids and my body doesn't respond like it used to. Will this work for me?›

Yes. Your plan is built for your body, your level, and your season of life, not for a 22-year-old on Instagram. Postpartum, perimenopause, years of putting yourself last, we meet you where you are. The only requirement is that you show up.

04 Who does the coaching?›

Every training and nutrition plan is built by Shawn Vance, a former Special Forces medic with 15+ years of coaching experience, including Hollywood A-listers. In Selection you get your own coach and a community of women who actually get your life.

05 Can't I just do this on my own?›

You could. Be honest though: how many times have you started on your own? It's not a willpower problem. Doing it alone is just harder and slower, especially when everyone in your house needs something from you. Here you get a proven plan, a coach, and a Fire Team, so it finally sticks.

06 What does Selection cost?›

You'll get pricing right after your application, once it's clear your goals are a fit. It's an investment in a proven, guaranteed system, and it's backed by the results guarantee. The application takes about 3 minutes.

You've taken care of everyone else.
Now it's your turn.