Lose the Fat, Build Real Strength, and Become the Mom Your Kids Copy. In 90 Days.
Real 1-on-1 coaching with a plan built only for you, backed by a Fire Team of moms who won't let you quit. For moms who don't need another workout saved on Instagram. They need structure and standards.
Private coaching. Team accountability.
Apply for Selection Takes about 3 minutes. 12 spots, and not everyone gets in.Real moms. 90 days.
Same woman, 12 weeks apart. Kids, jobs, and a system. This is what structure and accountability actually do.
The real reason you're stuck
You don't have an information problem. You have an implementation problem.
You've read the articles. Saved the workouts. Bought the planner. If information was the issue, you'd already be there. You're not. Your days have no standards built in for you, so you have to build them.
You spend your day on the kids, the house, the job, everyone who needs something from you. Your own health goes last. For a lot of moms it doesn't make the list at all.
It's not that you're weak or lazy. Modern life is built to make you comfortable, and the tax of comfort is mediocrity. You don't rise to your potential. You fall to the standard of your environment.
Mom Unit is that environment.
Structure that makes execution automatic
For 12 weeks you train hard, check in daily, and execute inside a small Fire Team of committed moms. It's a lot like being on a team again. Except it's remote, and the sport is getting strong and lean.
Training built for you
Built for your level, your schedule, your season of life, and the equipment you actually have. The garage before the kids are up, or dumbbells during naptime. No guesswork. You open the app and execute.
Nutrition made simple
Clear, simple, sustainable. No starving, no 1,200-calorie plan, no spreadsheets. You can still have the things you like. It's about managing the calories, and we show you how.
Daily check-ins and visible progress
Your numbers get tracked. Your progress is visible. Standards get enforced, not suggested.
Your own coach and a Fire Team behind you
This is 1-on-1 coaching. Your coach knows your name, your numbers, your goals. The Fire Team is your accountability. Go quiet and someone notices. No ghosting. No coasting.
Three steps. No guesswork.
Apply
Answer a few questions so we know your goals and make sure you're a fit. Takes about 3 minutes.
Get your plan and your Fire Team
We build your training and nutrition plan around you and put you on a small team of moms with your own coach.
Execute for 90 days
Train, check in daily, and follow the standard. Your coach and your Fire Team keep you on track.
Everything you get in your 90 days
Real moms. Real results.
Straight from the women inside Mom Unit.
Over the past 3 months I lost 14.2 pounds. More importantly, I completely changed my relationship with food and fitness. I'm stronger, leaner, and more in control of my choices. If you're looking for a program that delivers real results while teaching you how to maintain them, this is it.
Having a coach as well as a team of moms going through it together was pivotal. I lost weight and built muscle at the same time. My confidence and my enjoyment of being strong went up. I have no doubt I'll look back at these 90 days as a fork in the road.
As a mother of four young children, I don't often focus on my own diet and fitness. I've lost weight, gained muscle, and lost body fat. Without the accountability of the group of moms going through it with me, I never would have seen the same results.
In 3 months I lost all of the baby weight I'd been holding onto for years and gained so much more in strength and workout confidence. The program is tailored to your goals, with constant support and, when needed, a motivational kick in the pants. Join!
Joining Mom Unit has truly been life-changing. Working out and eating better used to feel like such a huge, intimidating task. Now it feels achievable and sustainable, and I finally believe in myself and my ability to stay consistent.
The habits I've built have given me exactly what I needed to finally break free from decades of diet-culture lies. I'm learning to respect my body, fuel it well, and see health in a whole new way. What started as a 90-day challenge became a lifestyle. TTFB!
Built by a Special Forces medic who's trained Hollywood A-listers. Run with his wife, a mom of three.
Shawn has been training people since his days as a Special Forces medic. That's 15 to 20 years, including a stretch in Hollywood getting A-listers like Matt Damon and Pedro Pascal screen-ready. Then COVID hit. The gym closed, his built-in structure disappeared, and for the first time he felt exactly what most parents feel every day. So he rebuilt his own system from scratch. That system became Dad Unit. Mom Unit brings it to the other half of the house.
Courtney Vance, co-founder and mom of three, runs Mom Unit. She's on the weekly team calls and in the coaching threads with the women on every team. A coaching team led by Shawn builds your plan and runs your programming day to day.
Is this you?
Not everyone gets in. Selection keeps the standard high for the whole Fire Team.
This is for you if...
- You're a mom who knows she's capable of more
- You're tired of starting over every Monday
- You can afford to invest in your health
- You'll actually show up and do the work
- You want a Fire Team, not another app you forget about
This is NOT for you if...
- You're looking for a magic pill or a 30-day fix
- You want to "think about it" until the kids are older
- You won't commit 90 days to yourself
- You'd rather coast than be held accountable
- You're not willing to be coached
100% Money-Back Guarantee
Follow the program and don't get results? You don't pay. The risk is ours, not yours. All you do is show up and put in the work.
Questions moms ask before applying
Is this just "group coaching"?
No. This is 1-on-1 coaching. Your training and nutrition are built for you, your level, your schedule, your goals, and you get your own coach. The Fire Team isn't the product. It's your accountability. You get the personal attention of private coaching plus a team of moms that makes sure you follow through. Most people quit when they're alone. You won't be alone.
I'm stretched thin already. Do I really have time for this?
That's exactly who this is built for. Your training fits your schedule and your equipment, even if that's 30 minutes during naptime with a pair of dumbbells. The system is built to remove friction so showing up stops being a daily negotiation. You don't need more hours. You need a plan that fits the hours you have.
I've had kids and my body doesn't respond like it used to. Will this work for me?
Yes. Your plan is built for your body, your level, and your season of life, not for a 22-year-old on Instagram. Postpartum, perimenopause, years of putting yourself last. We meet you where you are. The only requirement is that you show up.
Will lifting make me bulky?
No. No one here puts a woman on a bulk unless she asks for one. Your plan is built to lose fat and build strength at the same time. Strong and lean is the goal, and it's measured, not guessed.
Can't I just do this on my own?
You could. Be honest though: how many times have you started on your own? It's not a willpower problem. Doing it alone is harder and slower, especially when everyone in your house needs something from you. Here you get a proven plan, your own coach, and a Fire Team, so it finally sticks.
My husband is in Dad Unit. Is this the same thing?
Same system, same standard, same scoreboard. Dads get Dad Unit. Moms get Mom Unit. Your Fire Team is moms, your plan is built for you, and yes, you can both do it at the same time. It's a lot easier when the whole house is ticking boxes.
Why is it an application instead of just signing up?
Because the standard of the Fire Team is everything. Only moms who are ready to commit get in, so the team stays strong and everyone gets results. The application takes about 3 minutes.
What does it cost?
You'll get pricing right after your application, once it's clear your goals are a fit. It's an investment in a proven, guaranteed system, and it's backed by the results guarantee.
Put yourself in an environment that makes you the mom you want to be.
You've taken care of everyone else. Now it's your turn. If you're a mom who's tired of starting over, and you want real structure, real accountability, and a Fire Team that keeps you sharp, Mom Unit was built for you.
Apply for Selection Limited Fire Team spots. Apply now to claim yours.Apply. Commit. TTFB.Tick The F*cking Boxes.
Not ready for Selection? Get the Mom Unit app and run the system yourself. First 7 days free, no card.